The Framework
Big Impactful Goals · 52 Weekly Milestones · Real Accountability
THE BIGS
SYSTEM.
Become the 8% who actually hit their goals.
AT THE START OF
THE YEAR…
Did you set goals?
"This is the year things change."
"This is the year I finally hit my number."
And for a few weeks… you were locked in.
Focused. Motivated. Moving.
But then things got busy. Fires came up. Jobs had to get done. Life kicked in.
And little by little… those goals started to fade.
Hear it from the people using it
THE SYSTEM
IN ACTION.
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92% OF ENTREPRENEURS
NEVER HIT THEIR GOALS.
You're not alone. But here's the real question — why?
Is it because they're not capable? No. You've already proven you can work hard.
Is it effort? Motivation? Discipline?
No. It's structure.
Because without structure… goals turn into ideas. Ideas turn into intentions. And intentions don't produce results.
Do you know exactly what you need to do this week to move your business forward?
Not generally. Not "work harder." Specifically.
Because if you don't — you're guessing. And if you're guessing — you're drifting.
That's why most people fall off by February. Not because they quit. Because they lost direction.
SIMPLE.
NOT EASY.
The BIGS System forces clarity. It creates structure. And it removes guesswork.
- It forces clarity
- It creates structure
- It removes guesswork
So you can stop drifting… and start executing.
Annual Goal
One clear, specific, non-negotiable target for the year.
Weekly Milestones
One actionable milestone for every week — operations, sales, financials.
Areas Covered Every Week
Operations, sales, and financial literacy — reviewed every Monday.
Guesswork
Binary — you either hit the week or you didn't.
Here's how it works
THREE STEPS.
ONE SYSTEM.
Start With One Clear Target
Not five goals. Not 'grow the business.' One number — clear, specific, non-negotiable. Because if your goal isn't clear, your actions won't be either. Most business owners set vague goals like 'make more money.' That's not a goal. That's a wish. The BIGS System forces you to get specific so your whole week — every week — points at the same target.
- One clear annual revenue or profit target — not a range, a number
- Specific enough that you'll know exactly when you've hit it
- Aligned with your personal financial needs, not just business vanity
- Written down and visible every single day
Break It Down Week by Week
Once you have your annual goal, the BIGS System breaks it into 52 specific, actionable weekly milestones. Each milestone covers three areas: operations (what needs to get done), sales (what needs to get closed), and financials (what numbers need to be reviewed). This is the part most business owners skip — and it's exactly why they lose track of their goals by February. When every week has a target, there's no ambiguity. You either hit it or you didn't.
- 52 weekly milestones — one for every week of the year
- Each milestone covers operations, sales, and financial review
- Binary — hit or missed, no gray area
- Reviewed every Monday before the week starts
Know What You Need to Do This Week
The BIGS System only works if you actually use it. That means reviewing your weekly milestone every Monday, tracking whether you hit it, and understanding why you missed when you do. Real accountability isn't pressure — it's direction. It's having someone in your corner who knows your numbers as well as you do and won't let you drift. When you miss, you diagnose why. You adjust tactics without abandoning the goal.
- Weekly Monday review — 30 minutes, non-negotiable
- Track hit/miss rate across the year to identify patterns
- When you miss, diagnose why — don't just move on
- Adjust tactics without changing the annual goal
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WHAT HAPPENS WHEN
YOU STOP DRIFTING.
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"Most business owners set goals at the start of the year and lose track of them by February. The BIGS System gives you a specific target for every single week of the year. No more guessing. No more hoping. Real structure. Real targets."
— Jeff Kaulbars
IF NOTHING CHANGES…
WHERE WILL YOU BE IN 12 MONTHS?
Same problems?
Same inconsistency?
Same frustration?
Because time is going to pass either way. The only question is — will you drift through it… or direct it?
The difference between the 92% and the 8% isn't talent. It's clarity. It's structure. It's execution.
And once you have that — everything changes. You move faster. You make better decisions. You stop second-guessing. And most importantly — you actually hit what you set.
ARE YOU GOING TO BE
PART OF THE 92%…
OR THE 8%?
Stop guessing. Stop drifting. Stop resetting every year.
Start building with structure. Let's build your BIGS plan.